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DieQua Attends the A3 Business Forum

By: Chris Popp
Director of Sales and Marketing
DieQua Corporation

With the motion control arena seeming to get more complex and competitive all the time, staying ahead of both the technology and business relationship curves is becoming a critical initiative. Unfortunately that is easier said than done.

To aid in that endeavor DieQua became a new member of the Motion Control Association (MCA) during 2014. Founded in 2006, the Motion Control Association was developed to advance the global understanding and use of motion control and related automation technologies and to help our members and the industry grow.

The MCA is part of a larger entity by the name of A3, or the Association for Advancing Automation. Other groups under the umbrella organization include the RIA, or Robotics Industries Association, and the Advancing Vision + Imaging (aia) association. These are all considered related organizations in the field of automation with the consolidation providing additional value to the members of the individual associations.

Every year these three associations come together in Orlando Florida to convene the A3 Business Forum, an educational and networking event where individual association and full contingent activities take place. Although we had investigated the conference before, this was DieQua’s first attendance as new members. Director of Sales and Marketing Chris Popp and Motion Products Manager Tom Kahn made the trip.

The Disney Yacht Club Resort was an excellent venue for the meeting, not only because the weather was fine but because the facilities were first class and the meeting areas extremely convenient. This had been the default location for the previous meetings although future locations are being considered.

Networking opportunities were plentiful both within the MCA as well as with the other organizations. Other than the opening reception and the Thursday breakout schedule most activities, including key note addresses and break activities, co-mingled the groups.

There were informative and insightful seminars on topics such as building the next generation workforce, developing trust with the workplace, and two different analytic takes on the long term direction of the world economy. Thursday afternoon featured group breakout sessions focused on industry topics interesting to each organization. Bowling, billiards, burgers and pizza were on the menu for the Thursday night networking party.

The forum was well attended by over 450 executives with the vast majority of attendees reporting it as a valuable experience. Growth is expected due to a pending merger with another motion control related organization.  The upcoming Automate 2015 trade show in late March is their showcase event to highlight specific technologies within the motion control, robotic and vision industries. DieQua will be exhibiting.

Chris Popp



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