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Process Expo in Chicago a Success!

As reported in our October newsletter, DieQua participated in last month’s Process Expo in Chicago. The introduction of our new stainless steel AC motors and worm speed reducers was a success as many top level machinery manufacturers and food processors showed keen interest.

The Process Expo itself had both positive and negative elements attached for the exhibitors and visitors alike. It was advertised as being co-located with Pack Expo and indeed was in the same McCormack Place complex. Unfortunately, it was placed in the brand new West Hall which had only a small obscure bridge connecting it to the other halls. Initially signage was limited, so many visitors either didn’t know about the West Hall or had difficulty finding it. For those parking by on the Lakeside Hall, it was an inconvenient hike at best.

To be fair, the West Hall itself was quite nice. After additional signage was erected in the main complex atrium general traffic began to improve. The low initial turnout may actually have helped us, to a point. With the exhibiting machinery manufacturers among out target markets, the slower pace allowed their personnel to venture out and discover our offerings. But, for sure, the limited crossover from the Packaging side of the event definitely reduced the number of potential opportunities.

The visitors that did find us were of exceptional quality. These included some of the biggest names in food processing, several large pump manufacturers, and high level engineering personnel from a variety of machinery manufacturers.

The most important feedback we received was there is a growing need and desire to utilize more stainless steel products, but a lack of availability in the market place. For both safety and to reduce plant maintenance costs, painted gearboxes are becoming problematic. They just don’t hold up in some of the corrosive environments. The ability to provide a stainless reducer along with a stainless motor was an attractive combination.

Of course, there were still plenty of visitors where painted products, or those of alternate materials, were adequate for their applications. Displaying the variety of options we offer was an eye opener for many of them. The versatility in design and protection was a unique collection of solutions not available from other single sources.

One of the results of participation was the realization that the stainless drive market is really a mini-industry in itself. It has special needs and desires over standard power transmission components. It was also noted that while there are sources for individual components, full solution providers encompassing a variety of stainless drive components, like Diequa Corporation, was quite rare.

12/2008

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